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Field Day — Celebrating the East End spirit in ceramics
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- Client
- Service
- Sector
- Colophon
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- Field Day
- Campaign
- Culture, Entertainment
- Ceramics: Grace Wilson
Implementation photography: Greybox, Jake Phillips
Animation: Blindeye
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In our second year working with the iconic London day festival, our Field Day campaign pairs characterful ceramic figures with a bold and simple colour palette to bring out the festival's unique soul.
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Speaking to Field Day's home in Victoria Park, our identity for the 2023 campaign sought to capture the warmth, community and soul of East London.
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Alongside a vibrant orange and white palette, the ceramic figures created by Grace Wilson provide range and personality across digital and OOH formats.
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The distinctive characters and their physicality allowed for playfulness and provided fun opportunities for merchandise, in celebration of the festival's spirit.
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